NETWORK MARKETING IN DIGITAL

Network marketing is a business model in which a distribution network is needed to build the business itself. Usually this type of model also applies the logic of multilevel marketing (MLM - multilevel marketing), where you have to buy the products of which you become a seller, through direct sales or by recruiting other sellers to earn a fee on their sales. It is therefore a method of distributing products and services that, on paper, allows anyone to become an entrepreneur-distributor and to create a network of distributors without substantial investments in money. Network Marketing is the synergistic union of two fundamental activities, the sales activity and the training activity. This business model is in fact based on figures, the networkers, who are able on the one hand to sell the products of a particular brand within their network of acquaintances, on the other hand who are able to teach other people to sell within their own network, and in turn to teach others to do the same. This scheme is able to generate real distribution networks that refer to networker entrepreneurs, who are those who are able to sell, teach how to sell, and teach others to transmit their knowledge and skills in turn. If with traditional means, that is cold calls, appointments, agendas etc. this activity was extremely burdensome and expensive in terms of time and energy, discouraging many people who entered this world, with the spread of new digital tools…